We build worldspeople follow.

A season pitch: what your brand's show looks like, week by week and month by month. Shown with our own show, Floor 25, as the example. Open any clip or month to approve it or ask for a change.

The idea

Content is free now.Nobody follows content.People follow characters.

So we build your brand a world: a cast, a set and a running story. Then we run it every day like a show, and turn its cast into your ads. Everything people see from you sounds like one brand and gets better every month.

World + Ads. One studio, one season.

"A documentary crew is following us for a whole season. I said yes before I asked why."
The world · this one is ours

Floor 25, the Viralest Universe

A cast people recognise in a thumbnail, a standing set of 13 rooms, and a want for every character. The wants drive the jokes, and the jokes drive the follows.

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Your world is built from your brand, never copied from ours: a cafe might get a kitchen, a software company a spaceship, a skincare brand a greenhouse lab.

Your world · examples

Yours won't look like ours.

We build your world from your brand: your product, your audience, your tone. Here are three examples of what a world could be for three very different brands.

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Every client world gets its own cast, set, format and humor. Nothing from Floor 25 is reused.

The show

A season is six months.Every month is a chapter.

Season6 months · one big question · ends on a cliffhanger, then renewal
Monthone chapter · one topic (the thing it sells) · one big episode
Week3 to 5 clips, always the same mix
Clip30 to 60 seconds · one hook · one button

Ours is a mockumentary: a documentary crew follows the office, with talking heads, looks to camera and caught-on-camera moments. Everyone already knows how to watch it. Yours gets the format that fits your brand.

The format in one frame: Linda's Camera Conduct training, from Episode 1.
Brock, Head of Growth, in front of this week's ads. Same cast, dozens of angles.
World + Ads

The cast people followruns your ads.

Most ads are strangers yelling. Yours star characters people already know from the show, so every hook has a face.

    The week · same mix every week

    Two story clips, one trend, one useful, one flex.

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    Story · makes people follow
    Trend · reach
    Series · leads
    Flex · what's working

    Plus an email every Sunday, daily posts and Stories, and comments answered in character. Minimum week: three clips. A full week: five. Tap any clip to read it.

    Big Tiny joins the week's dance trend. His arms don't reach.
    The trend lane

    It's not always the show.

    About one clip in four is a character from your world jumping on what's trending right now. It's how new people find the world. These never move the plot, so they work for someone who's never seen an episode.

    1. SpotOur trends feed tracks what's rising on TikTok, Instagram and Shorts every morning.
    2. FitWe pick the character with the funniest way in. No good joke, no post.
    3. MakeRecast the trend with your character, or remake the format on your set.
    4. ApproveYou get a 4-hour window inside guardrails you set once.
    5. PostWithin 48 hours, while it's still climbing.

    Never: tragedies, politics, real people's faces or uncleared music.

    The month · November, Month 1

    Month 1, "Cameras In," at a glance

    StorySeriesTrendFlexEpisodeEmail18 clips, 1 episode, 4 emails. Topic: who we are.
    The monthly storyboard

    Every clip, written outbefore anything is made.

    You approve the month in writing, by the 25th. Here are the first two weeks of ours. Open a clip to see every frame, then approve it, ask for a change, or leave a comment.

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    Weeks 3 and 4 follow the same way. Your storyboard covers every clip of the month.

    The season · six months, six chapters

    Season 1: "Who is the second Vinny?"

    Each chapter sells one thing and ends on a cliffhanger. We keep the cliffhangers classified, so the people watching (and you) get the surprise.

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    How you join

    From signing to your first episode in seven days

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    Signing Day: Big Tiny hangs the new client's bag. Your onboarding can become episodes of our show too, with your OK on every post.
    What you get

    Your world shows up every week.And every piece has a job.

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    You own your world: the characters, the canon and your audience list. We run the studio: the cast, voices, sets, pipeline and the people. Every season ends on a cliffhanger, and renewal is announced as content: "Renewed for Season 2."

    Fans' names on screen
    3am, on your numbers
    Ads that come from the show
    What's in your Season

    One season, one crew.Here's exactly what's in it.

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    Got a new idea mid-season? Great. It goes in the writers' room. Swap it in for something that hasn't started yet, or it opens next season.

    Dez, Head of Engineering. Wants to be left alone. Builds it anyway.
    Built around your world

    Need more built around your world?We build that too.

    For Season clients only. Each one is a fixed-scope project with its own quote, so your season never gets crowded.

    What it costs

    A season starts attwenty-five thousand a month.

    Season
    From $25,000 / month
    • Six-month seasons
    • Your world: a cast of 2 to 4, a standing set, a running story
    • The show, every week, plus your weekly email
    • Ad creative from the cast
    • We act as your department, not a deliverables list
    + Ads
    A percentage of spend
    • Minimum $2,500 a month
    • Spend is paid to the platforms directly
    Franchise
    By invitation, from $60,000 / month
    • Several brands or markets
    • Spin-off worlds and a dedicated pod
    • Live tie-ins: phone line, merch, events

    Cheap budgets buy safe ideas. Safe ideas don't go viral.

    Next step

    Your season,pitched in a week.

    1. BriefYour season on a few pages: logline, cast, six months, the promise.
    2. StoryboardMonth 1, clip by clip, in written frames.
    3. One clipYour character in your world, as a storybook of stills.
    4. Room 25KWe walk you through it. You bring the BBC.
    "Cheap budgets buy safe ideas. And safe ideas don't go viral."

    Big Tiny, Head of Security, leans in…

    You got a BBC?

    (big bag of cash)

    Let's make you the Viralest.

    Viralest