Case 02 · Live entertainment
A sport for builders. Same brief, same clock, live crowd, one winner.
BrandMascotPlatform UIBroadcast pack
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The cast and the shelf
The idea
Make building software a spectator sport. We borrowed boxing and esports grammar: corners, a sealed brief, a buzzer, judges and a fight-night poster.
The face
Glitch the cat hosts. Four expressions (talk, hype, thinking, cheer) cover every broadcast moment.
The voice
- “In the left corner...”
- “Same brief. Same clock.”
- “Battle night. Live.”
The product
Platform UI for the live arena, leaderboard, predictions and sponsor briefs, plus the broadcast pack: clock, split screen, scorecard.
Results
Launch numbers are being audited before they go on the wall. Ask us on a call; we'll show you the dashboard.